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Richard Carlson's avatar

Some interesting thoughts there Dan. The issue with returning Senior Pro's is a conundrum for the playing coaches and marketing team. Let's use Jimmy Anderson and Jonny Bairstow as examples. In red ball their knowledge and skill set is potentially very helpful if they are tasked or naturally share and help the younger players grow. I can see younger players benefiting from having them in the team because of the opportunity to share knowledge on the pitch, nets and in the dressing room. In White Ball, they will also serve as great attractions to watch. This is where the marketing team should/will be interested. Wouldn't you rather advertise a team that included the big guns to get more bums on seats. The question is do they bring the youngsters on and is there a return on investment from commercial returns as well as performance on the pitch. It sounds like there are gaps in the insights we are able to gain because of a lack of data.

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Dan Weston's avatar

Yes, the experience of those players you mention would be invaluable - with the caveat that it would be 'when they are there'.

Marketing vs on-pitch performance is a debate which never goes away. I would argue that here, both are working in tandem - for example if Bairstow was fully available for Yorkshire, the marketing would be an open goal, and he'd hugely improve their team in all formats.

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Ben Brettell's avatar

With the counties set for a windfall after the sale of the Hundred, hopefully some of this money can be used for analytics. It’s important our domestic system doesn’t fall behind other countries. Sadly I think much of the money will go to plug existing gaps in finances, or perhaps upgrading the Chief Exec’s jag…

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Dan Weston's avatar

It's certainly going to be interesting how this money is used. At least at the current time, it seems that it's going to be ring fenced for infrastructure etc projects.

My view is that building a best in class analytics department would fall into that category.

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Pimlico Tiger's avatar

Good but depressing article. I'd say see also: overseas players who blow in to play a couple of games. It all distorts the competitive balance of the championship. Honestly it's something else that leads me to think the only way to sustain professional cricket - in England at least - is a managed code split between red and white ball cricket. That way the seasons can run in parallel and red ball cricket can be properly platformed, with enough time in the calendar for Test players to be mainstays of their county sides.

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Dan Weston's avatar

Thanks, I have more sympathy for the overseas player situation because they're not a domestic player contracted by their county, but not having the best domestic players consistently available devalues and dilutes every competition, regardless of the format.

I've long been open to the point of view of a code split. With the skillsets of each format diverging continually, it is making more and more sense.

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